Wish You Were Here

We drew on the nostalgia of the classic 1970s I ❤️ New York icon and reimagined it through a South African lens. The simple souvenir that became an icon, reworked for Cape Town. With backgrounds in creative industries, we channelled our lifelong love of travel and storytelling into something tangible. Our goal is to create fashion-first souvenirs, custom cut & sew fits, premium locally milled fabrics, and thoughtful details. From fitted baby tees to oversized, unisex tee & everything is designed to feel considered, wearable, and current.

What makes them different?

● 100% South African ; from idea to delivery ● Women-owned ● 100% locally designed, milled, and manufactured in Cape Town ● Premium fabrics ● Limited-edition drops ● Nostalgic but fashion-forward